John Volturo discusses his inspiration behind Scriball and how it should be used for community.
John Volturo, best known for avant-garde marketing tactics, is behind some of the biggest aspirational consumer brands in the marketplace today. As the former senior vice president of marketing for Guthy-Renker, John spearheaded business development and marketing strategies for the direct marketing conglomerate and its world-renowned products like Chaz Dean Wen, Anthony Robbins, Winsor Pilates and Sheer Cover. Formerly the CMO of BeachMint, Silicon Beach’s most recognized startup, John was a primary player in the company’s genesis and early growth. In 2013 John founded Scriball, a community platform that unites brands and consumers through social, viral stories.