Social Media Week Los Angeles Panel: Nichole Williams from American Apparel

Host Brian Rodda interviews top figures in the fashion industry on the Fashionably Social: The Rag Trade, Online Video, and Social Media Marketing panel for Social Media Week 2013. The 50-minute discussion includes insights from Nichole Williams (American Apparel), Ali Hoffman (Refinery29), Chastity Irizarry (The Collective) and YouTube star Weyleigh Hoang. Hear these experts across fashion, online video, and social media marketing discuss the future of selling and buying fashion in the real world and online.

In this specific clip, Nichole Williams opens shares her POV on American Apparel’s marketing and social media strategy.

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